Personalized Strength Training for You, Without the Crowds.

Alpha Project Strength & Conditioning, right off the Katy Trail in Dallas, brings the energy with small group strength training (8–10 people) and expert coaches who tailor every workout to fit your goals, experience, and even your aches and pains!

Reviews & Testimonials

  • "Alpha Strength is a phenomenal gym. I started my membership with previous injuries and was already seeing significant improvements within the first two weeks. Emily and her team are incredibly knowledgeable and clearly love what they do. I'd recommend this gym to anyone interested."

    Nico Drolet

  • "This is the best gym in Dallas if you want to make real changes to your body. Lifting weights and conditioning at Alpha has been life changing. I look better, feel better, perform better at sports. I've learned that lifting is key for a long healthy life, and every workout has built in injury prevention maneuvers. Since joining Alpha, I have not had the chronic back pain I used to experience daily."

    Cameron Nash

  • "If you're looking for knowledgeable strength trainers who have degrees and really know how your body works, this is the spot for you..I completely trust these guys and love taking their classes and hanging out with the friends I've made at the gym."

    Marissa Fontanez

  • "This place makes me go places I wouldn’t go to on my own. Emily and her staff have upgraded my well-being through workouts. This gym has attracted a diverse community with the single goal of doing hard things together. Highly recommend!"

  • "The improvement in muscle mass as well as my cardio conditioning, is no joke. The trainers are all highly credentialed and educated well beyond most"

    Kristi Kelley

  • "Alpha's small group format provides a lot of individual attention focusing on form while the program incrementally challenges athletes of all levels to continually improve."

    Miguel Chung

  • "The work outs are design to push for strength, flexibility, and endurance. He pushes you but at the same time is conscious of your own fitness level to make tweaks accordingly. I leave every session feeling exhausted but accomplished. Couldn’t be happier with the coaching and highly recommend Alpha to everyone."

    Andrés Vinueza

  • "Best gym I have ever worked out at. The program they create for everyone to use is one of a kind. My body feels better than ever and I am in amazing shape after about 5 months. Forever grateful for the coaches at Alpha Project!"

    Jake J.

  • "The Alpha trainers care about you, are always checking on you and customizing the program for your needs. It really feels like a family, and most importantly, they get results!"

    Dean Galvin

  • "Canceling Lifetime Fitness! Great program and team! Having done everything from personal training, to CrossFit and reformer Pilates this program combines multiple disciplines to work on strength, flexibility and core."

    Pete Podesta

Our Services

  • Semi-Private Group Training

    Our small group classes are our bread and butter. These classes are focused on full-body strength and conditioning, modified for a larger group setting. Our classes are for adherence to all! It doesn’t matter if you are a beginner or an experienced fitness enthusiast, we meet you where you are currently at.

  • Private Personal Training

    Private Personal Training is our highest level of training experience. During this time you have our coach’s undivided attention. With private training, you get a personalized training program and coaching that will help you reach your goals, bounce back from whatever injury, build confidence, or even prepare you for your next athletic competition.

Contact us

Meet the Team

  • Emily Hairston-Simmons

    Owner of Alpha Project

    Credentials: BS & MS in Kinesiology; CSCCA; CSCS (through NSCA), PES (through NSMA0; Nutritionist certified.

  • Evan "EP" Perez

    Director of Operations- Head Coach

    Credentials: BS & Ms in Kinesiology, CSCS (through NSCA); USAW Level-1, PN-1

  • Martin Figueroa

    Coach-Personal Trainer

    Credentials: BS in Psychology; ACE-CPT; PPSC; PPSC Programming; R-CNC; CCPSC; FKT

  • Jordan Phelps

    Coach-Personal Trainer

    Credentials: BA in Biology, CSCS, MS in Psychology currently in progress.

  • Will Bove

    Coach-Personal Trainer

    Credentials: CSCS, ACE Certified & NASM Certified Personal Trainer, USAW Level 1, NASM Certified Nutrition Coach

FAQs

  • Alpha Project Strength & Conditioning is more than a gym — it’s a community of driven individuals building strength, confidence, and results.

    Located off the Katy Trail in Dallas, we specialize in Semi-Private Strength Training Groups, capped at 10 people to provide a focused, personal experience without the overwhelm of large classes. Our expert coaches, with backgrounds at top D-1 schools like LSU, Syracuse, Alabama, and SMU, deliver unmatched guidance and energy.

    For a fully tailored approach, we also offer 1-on-1 Personal Training. At Alpha Project, you’ll get the attention and support you need to crush your goals. Let’s get stronger together!

  • It all begins with an idea. Maybe you want to 1.) Monthly Membership Rate: $360 per month (the price of $30 per session, for 3 times a week)

    2.) The 12 Pack: $480 for 12 semi-private group classes to use within 2 months

    3.) Personal Training: $125 per session a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Our program follows a 3-day training model, designed to keep you consistent and progressing:

    • Monday & Tuesday: Same training program

    • Wednesday & Thursday: Same training program

    • Friday & Saturday: Same training program

    Class Times

    • Monday, Wednesday, Friday: 9 semi-private classes from 5:30 AM to 7:00 PM (no 6:00 pm group on Friday)

    • Tuesday & Thursday: Morning sessions at 5:30 AM, 7:00 AM, and 8:15 AM, plus evening sessions at 5:15 PM and 6:30 PM

    • Saturday: 3 morning classes at 8:00 AM, 9:15 AM, and 10:30 AM

    Sunday: Rest and recharge—we’re closed!

  • YES! Before you start training with us, we conduct a comprehensive assessment to understand how you move, your goals, your injury history, and your readiness for our group classes.

    Our coaches will address any concerns, communicate adjustments as needed, and ensure that when you join a group class, you’re fully supported and taken care of every step of the way

  • Absolutely!

    We tailor our programs to accommodate injuries and physical limitations. During your initial assessment, we learn about your injury history, movement patterns, and goals to create a plan that’s safe and effective for you.

    Even in our small group classes (8–10 people), our expert coaches provide personalized attention, modifying exercises and adjusting intensity as needed. We’re committed to helping you train smarter, get stronger, and feel your best—no matter where you’re starting from!

  • Our 7-Day Trial is the perfect way to get started and experience everything Alpha Project Strength & Conditioning has to offer, all for just $20. Here’s what’s included:

    • Free Assessment (30-45 minutes) to evaluate your movement, injury history, and goals

    • Access to our TeamBuildr App for tracking your progress

    • 3 Consecutive Classes (M/W/F or T/TH/S) to experience our small group training

    During the trial, we’ll get to know you better, understanding your movement patterns, past experiences, and goals, while also giving you a chance to experience how our classes are structured and what sets us apart. It's a no-pressure way to see if we're the right fit for you!

  • Unfortunately, we don't have showers at our facility, but we do offer convenient changing rooms for your use.

  • While we highly recommend scheduling an assessment before starting to ensure the best experience and personalized training, we understand that schedules can be tight. If needed, we can waive the assessment, but again, it's strongly encouraged for your safety and success!

  • To book a class, we use the Fitli app to schedule all our classes. Simply click on this link to create your profile, and you can purchase a membership, trial, or personal training session.

    However, please don’t sign up for a class before contacting us. We recommend reaching out first to schedule your assessment and your first class time. You can use the contact form on our site or email evanperez@alphaprojectdallas.com. We’re here to help make sure you get started on the right foot!

CONTACT